Resume


Experience     

September 2011-Present                    Fuseideas, LLC                       Winchester, MA
Media Planner and Buyer: April 2012 – Present
Account Manager: September 2011 – April 2012
  • Assisting in the creation and execution of comprehensive media plans for multiple clients including Bermuda Department of Tourism, Virginia Commonwealth University, Barmakian Jewelers, and Boston Ski and Tennis.
  • Planning, negotiating and implementing smaller campaigns for Bermuda Department of Tourism
  • Negotiated added value totaling more than 200% of the total media budget
  • Negotiated 10% decrease in CPM rates for digital plans
  •  Managing the digital planning and buying for Bermuda Department of Tourism
  • Creating  and implementing processes and organization for the media department including billing, budget reconciliation, insertion orders, authorizations, and specifications
  •  Executing broadcast and print buys for Barmakian Jewelers and Boston Ski and Tennis
  •  Editing and writing copy and creating website layout to maximize search engine optimization
  • Writing blog entries on new media trends
  •  Pulling information for client proposals and new business ventures



June 2011-August 2011                    The TJX Companies, Inc.                       Framingham, MA
Freelance Interactive Marketing Specialist

  • Supported the interactive marketing team with social media content and analysis
  • Prepared weekly and monthly website and digital marketing activity reports
  • Moderated social media content
  • Project management of online media and email campaigns




December 2010-February 2011          Ward Hill Marketing                             Lawrence, MA
Freelance Media Coordinator

  • Coordinated and organizing materials for publications
  • Pulled specifications from and communicating with the publications
  • Checked specs are correct before trafficking to pubs




October 2010-November 2010             Blitz Media                                          Needham, MA
Freelance Digital Media Coordinator

  • Entered buys in Strata
  • Provided POVs on possible sites for upcoming campaigns




October 2009-March 2010                     Universal McCann                             Los Angeles, CA
Digital Assistant Media Planner

  • Planned and implemented digital media campaigns for Sony Electronics
  • Provided team members with a point of view on potential partners, vendors, and media opportunities
  • Trafficked placements for rich media and flash elements
  • Pulled and compiled reports for multiple product groups
  • Maintained daily responsibilities of ensuring media plans operated smoothly



March 2008-June 2009                            Media Planning Group USA LLC       Arlington, VA
Assistant Media Planner

  • Planned and implemented comprehensive media campaigns for national and regional clients including regional McDonald’s Corporation, Colonial Williamsburg, Trex Decking and Blue Cross Blue Shield Federal Employees Program
  • Managed budget processes and internal team members.  Became the liaison between vendors, creative team, account management team and media team
  • Coordinated negotiation, purchasing and placement of print and outdoor advertising space, created insertion orders,  tracked and approved client and vendor invoices
  • Gathered information for client presentations including the multifaceted and intensive “Concert” presentation, MPG’s proprietary communication planning methodology
  • Simultaneously managed multiple hard deadlines and close dates through intensive organization and multi-tasking skills

Education

In May of 2007, I graduated from Towson University with a bachelor of science degree in mass communications and a concentration in advertising.  Cumulative GPA: 3.109.  Applicable classes:
  • Magazine Publishing
  • Copywriting
  • Media Planning
  • Advertising Campaigns
  • Feature Writing
  • Media Ethics
  • Mass Communications Research
I attended King's College in Wilkes-Barre, PA from August of 2002 until May of 2004.  At King's I was a dual major in theater and mass communications.  I was the secretary of King's Players, a member of the choir Cantori Chrisi Regis and on the dean's list.  I left King's with a cumulative GPA of 3.41.  
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