This media plan was created for a small sporting goods retail store. This media plan and others are available for review upon request.
Point of View - Universal McCann
Many times, I was asked to provide insight about certain potential vendors. This insight included qualitative and quantitative data.
Deadline Tracking - Media Planning Group
This document was created as a guide for account management, project management, traffic and media. It includes all of the information needed to manage a successful advertising campaign.
I created the broadcast spend tracking document to unite the media buying and media planning teams for the McDonald’s account. As goals were entered into DDS, they were also logged into this document. A note was then sent to the buying team giving them the go ahead to buy the spots. The red lines indicate dayparts that have not yet been bought. This document also tracked final media spend and played an integral part in the budget process.
Digital Dashboard - Ward Hill Marketing
This document was created to show the progress of a digital media campaign.
